From the Rough

Golf without discretion

Tiger Woods searches for new sponsors in China

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You just knew there had to be an ulterior motive behind Tiger’s decision to play in Shanghai last week. While he obviously wanted to make a splash in one of the biggest golf markets in the world, his main reason for going to China was to find asponsor to replace Gatorade, Accenture and AT&T — three of Tiger’s biggest backers before his private life became public at the end of last year.

“We’re certainly considering Chinese companies as they are certainly considering (me),” he told reporters during his hit-and-miss performance at the $7 million WGC event.

“We’re looking at, and are considering all opportunities as we always do. That hasn’t changed.

“It’s just a matter of finding the right fit and believing in the company and making sure that I can help them and we see eye-to-eye in that regard,” he added.

Woods appeared to be on a charm offensive in Shanghai after his former clean-cut image in the family-oriented country was tainted by headlines about his extra marital affairs.

Given Tiger’s popularity in the country — fans in China could care less about his extra-marital affairs — and the rise of the golf in the country, it wouldn’t be a surprise to see Woods land at least a sponsor or two in the coming months.


Written by Jonathan Wall

11/10/2010 at 8:10 pm

Posted in PGA Tour, Tiger Woods

One Response

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  1. […] The rest is here: Tiger Woods searches for new sponsors in China « From the Rough […]

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