From the Rough

Golf without discretion

Well Fargo returns from the shadows, puts name on Charlotte tour event

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Four months. That’s all the time it took Wells Fargo to decide that their name and brand was better off being attached to the Quail Hollow tour event, as opposed to being the silent backer of a tournament that some professionals have deemed the game’s “fifth major.”

The Associated Press reported that Wells Fargo will forgo putting Quail Hollow’s name on the event next year, opting to go with the Wells Fargo Championship in 2011.

To be honest, the name change makes a lot of sense. While the economy is still in a state of flux, the negative sentiment towards financial institutions backing golf tournaments has subsided. I’d assume that played a major role in the bank’s decision to return to a more prominent role with the event — especially since they’re picking up Wachovia’s tab.

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Written by Jonathan Wall

08/04/2010 at 10:43 am

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