From the Rough

Golf without discretion

Sponsorship and resort troubles hit close to home for Byron Nelson Championship

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Given my unfiltered take on the future of the HP Byron Nelson Championship just last week, this bit of news from the Dallas Business Journal doesn’t make me feel any better about the foundation of the tournament going forward.

As Golf Digest’s John Strege noted earlier today, tournament sponsor HP (Hewlett-Packard Co.) announced their decision to cut 9,000 jobs.

While it’s never good to see a company cut that many jobs, the tournament should breath easier know they’ve got a deal in place with the computer company through 2014. Even still, you never want to see your main sponsor take a big hit.

And now there’s the news that the Four Seasons Resort, the same resort currently hosting the event each year, is going into foreclosure.

…the Dallas Business Journal wrote this regarding the Four Seasons: “He [George Roddy, president of Foreclosure Listing Service] said generally when a property of this nature goes into foreclosure or is taken over by the lender, it generally doesn’t effect the hotel operations. In many cases, ‘operations continue as usual,’ he said.”

Ouch! It’s never a good thing when a tournament takes a double-whammy like this. While neither will hurt the event going forward, you have to wonder if HP or the resort will scale things back. That’s all speculation at this point, but at the moment I wouldn’t be surprised.

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Written by Jonathan Wall

06/01/2010 at 4:28 pm

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