From the Rough

Golf without discretion

Michelle Wie’s McDonald’s commercial is exactly what LPGA needs

with 3 comments

Today’s opening round of the Tres Marias Championship in Morelia, Michoacan, Mexico, signaled the changing of the guard on the LPGA tour. The tour’s poster child, Lorena Ochoa, is playing in her last professional golf event as a full-time member. Where does the tour go from here without the face of the game? Nobody knows for sure. Quite honestly,the bigger question that needs to be answered is, who’s going to take the torch and become the new face of women’s golf?

The LPGA not only needs a recognizable face to go along with their sport; they also need someone who can win on a consistent basis. Ochoa and Annika Sorenstam did that. While she’s still young in her own right, the future of the LPGA most likely sits in the hands of one player — and that would be Michelle Wie.

Her new McDonald’s commerical (h/t to Ryan Ballengee at Waggle Room for the video) is the start of Wie’s transformation into the superstar athlete the LPGA so desperately needs.

This is a commercial that will be seen by millions of people around the world. What does that mean for the LPGA? It means the new face of the tour will be promoting a product that most everyone recognizes. It also means women’s golf is getting face time (albeit in a commercial) on a stage they normally never see.

The LPGA may be mourning the loss of Ochoa after this week but if Michelle Wie’s commercial value continues in this direction, there’s no reason to believe the LPGA, as well as Wie, will be positioned nicely for the future.

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Written by Jonathan Wall

04/29/2010 at 11:03 am

Posted in LPGA, Media, Michelle Wie

3 Responses

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  1. […] This post was mentioned on Twitter by JR Wall. JR Wall said: Michelle Wie's McDonald's commercial is exactly what LPGA needs : http://wp.me/pqhu1-jy […]

  2. Great review, thanks!

    noonoob

    05/01/2010 at 4:13 am

  3. Michelle looks good in this ad but why has McDonalds started using celebs now? In the old days, they used to use Ronald, Hamburgler, Mayor McCheese etc..even in Japan
    http://www.japansugoi.com/wordpress/mcdonalds-japan-tv-commercials-1977-1978/

    artie

    01/11/2011 at 9:56 pm


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