From the Rough

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Archive for April 15th, 2010

Coca-Cola and Southern Company save East Lake from tour extinction

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The PGA Tour has a lot of holes to plug when it comes to filling empty sponsorship slots for the upcoming season. Currently, there are nine tournaments on tour without a main sponsor for 2011, leaving Tim Finchem and the rest of his staff to wonder what’s in store for the future.

On Thursday at Atlanta’s annual Convention and Visitors Bureau meeting, the tour received some very good news in the form of commitments by Coke and Southern Company to remain lead sponsors for the Tour Championship.

As reported first by the Atlanta Journal Constitution, Coke will stay on as presenting sponsor of the Atlanta-based event through 2016. They’ll also retain their title as the tour’s official soft drink.

Southern Company will also remain the tour’s “official energy sponsor” for the foreseeable future. (There was no definitive date for how long Southern Company would remain a sponsor of the PGA Tour.) Read the rest of this entry »


Written by Jonathan Wall

04/15/2010 at 4:33 pm

Tiger Woods commits to play Quail Hollow Championship

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It took Tiger Woods weeks to tab Augusta National as the site of his return after a five-month absence from the game. But it only took Woods three days to schedule the next two tournaments in the Tiger Woods Tour.

After sending in the paperwork for the U.S. Open earlier in the week, Woods confirmed today that he’d be playing at Quail Hollow in two weeks’ time. The decision to play at the Charlotte, North Carolina, course means there’s a good chance we’ll see Woods at least two or three more times prior to Pebble Beach.

His track record at Quail Hollow includes a win in 2007 and a fourth place finish last year. So the odds of him contending at the event are pretty good. Assuming Quail Hollow goes according to plan, the next logical stop would be the Players Championship, followed by Jack’s tournament, The Memorial.

Written by Jonathan Wall

04/15/2010 at 3:26 pm

Davis Love III and the PGA Tour event that could cease to exist

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Davis Love III has never been one to mince words when it comes to discussing the tour’s tournament sponsorship situation. As I mentioned almost three-and-a-half weeks ago on FTR, Verizon decided to crease their current agreement with Harbour Town and the iconic event at the end of this week, thereby putting another tournament on the will-you-please-sponsor-me market.

Love spoke prior to the tournament on Wednesday about the club’s confidence in trying to find a new sponsor in a very cutthroat environment.

“I think they’re confident that — they’re like me, as a player, you just think, well, why wouldn’t somebody pick this tournament up?” Love said. “And there’s not — it’s not like that we want to go somewhere else because we’ve got a better option, you know? There’s nothing really — there’s not a bunch of people standing in line saying, we need a tournament in Atlanta or Orlando, Chicago. We don’t need the date. We need this golf course and this date to stay the way it is.” Read the rest of this entry »

Written by Jonathan Wall

04/15/2010 at 8:45 am