From the Rough

Golf without discretion

CA ends sponsorship with PGA Tour’s Doral event; what’s next?

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Just two days after questions arose regarding CA’s future with the WGC event at Doral, the business software computer company has officially decided to end their sponsorship with one of the tour’s biggest events. This shouldn’t come as a shock to anyone — especially after Tim Finchem gave a less than glowing response when asked what CA’s future with the tour would be after this year.

As we’ve mentioned previously, CA’s departure from the sponsorship scene bring the number to nine tournaments that won’t have sponsors going into the 2011 season. Finchem isn’t sounding the alarm just yet, but having that many holes to plug before next year should leave many wondering what next season has in store.

An ominous cloud is currently hanging over the tour, but so far nobody is really acknowledging a potential issue that could really change the tour landscape in the coming years.

Will it be difficult to find a new sponsor for the event? Who knows for sure. But don’t tell Tim Finchem how tough the sponsor landscape currently is.

“We will move forward in securing a new title sponsor for the CA Championship. We are confident we will be at TPC Blue Monster at Doral next year,” he said.

“Confident” will be a word you’ll hear more often than not, as Finchem goes into spin mode, hoping and praying this doesn’t turn into a bigger issue. Quite honestly, I think the tour should use the Farmers Insurance Open at Torrey Pines as an example that sponsors just aren’t coming out of the woodwork like they used to. Big fields + quality tracks don’t always equal automatic sponsors.

It’s going to take a king-sized team to fill all nine sponsor holes next year — and I’m not even sure that’ll be enough.

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Written by Jonathan Wall

03/17/2010 at 6:59 pm

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