From the Rough

Golf without discretion

The Tiger Woods factor is saving the PGA Tour’s television ratings

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Tiger Woods single-handedly saved another dull Sunday finish by just showing up for the final round. Sure he won the event — and we all know that’s the big goal every time he tees it up. But if there’s one thing Tim Finchem cares about more than anything else, it’s just seeing Tiger’s name in the field list on the Monday before a tournament.

CBS Sports’ final-round coverage of the PGA TOUR’s BUICK OPEN, which saw Tiger Woods win his 69th golf tournament on Sunday, August 2 (3:00-6:00 PM, ET) scored an overnight household rating/share of 4.0/9, up +167% from last year’s 1.5/3 in the metered markets.

Sunday’s 4.0/9 was the highest final-round rating for the BUICK OPEN since a 4.3/10 in 2006 when Woods won the tournament.

Sunday’s final-round rating peaked at a 5.3/12 from 5:30-6:00 PM, ET.

CBS Sports’ third-round coverage of the BUICK OPEN on Saturday, August 1 (3:00-6:00 PM, ET) earned an overnight household rating/share of 2.4/7, up +140% from last year’s 1.0/3 in the metered markets. Saturday’s 2.4/7 also was the highest-rated third round for this event since 2006 (2.9/8)

If I were Finchem, I’d consider doing something along the lines of what DirecTV did with the NFL Red Zone channel. Give Tiger a channel where you get nothing but every single shot from his round. I promise the tour would make a killing if they added a “Tiger Vision” channel.

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Written by Jonathan Wall

08/03/2009 at 7:56 pm

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