From the Rough

Golf without discretion

General Motors says so long to Buick Invitational, professional golf

with one comment

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No, your eyes aren’t deceiving you; this really is another story involving Buick and another PGA Tour event. Yesterday’s news of Buick’s departure from the list of PGA Tour sponsors started with the Buick Open in Michigan, before they announced earlier today that the Buick Invitational — probably their biggest tournament of the season — won’t be sponsored by the auto giant starting next year.

The San Diego Union-Tribune has the story covered:

It is very likely that the PGA Tour’s event at Torrey Pines in 2010 will not be called the Buick Invitational.

According to published reports, this week’s Buick Open will be the last in Michigan after the tournament’s 51-year run with General Motors. It is expected that new sponsors and venue for the Detroit-area event will be announced next week.

GM has sponsored San Diego’s tournament since 1992, but that doesn’t figure to continue now that the reorganized automaker has cut ties with the tournament closest to its heart and headquarters.

The tour has contracts with Buick to sponsor both tournaments through 2010.

To be honest, this shouldn’t come as a shock to anyone. Buick had already pulled the financial plug on the Michigan event; it only seemed like a matter of time before they pulled out from their other golf obligations. There’s already talk that the Buick Open (Michigan) will have a new sponsor and venue for next year by the end of next week. That’s good news. I’d assume Torrey Pines would still be the host next year, with the Tour finding a new sponsor.

There’s no way in hell they move one of the gems of the West Coast Swing to another venue. Could you imagine the uproar amongst tour pros if they moved somewhere else? It would get ugly in a hurry.

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Written by Jonathan Wall

07/28/2009 at 8:29 pm

One Response

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  1. […] today that the Buick Invitational ? probably their biggest tournament of the season ? won?t …original article Share and […]


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